Reliance Industries has tied up with Turkey's textile manufacturer Kivanc Tekstil, in order to manufacture and market its sustainable and eco-friendly fabric brand R|Elan's GreenGold fabric in the country.
R|Elan GreenGold is made from recycled PET, which considerably reduces release of greenhouse gases.
According to the arrangement between the two companies, Kivanc will be the exclusive distributor of RIL's Recron GreenGold fibres to spinners, yarn manufactures and knitters across Turkey.
The arrangement will allow RIL and Kivanc to offer eco-friendly textile solutions to brands and retailers, sourcing their requirements from Turkey, to meet the ever-growing demand of environment friendly apparels.
The manufacturing process doesn’t need much water, and 90% of the used water is recycled.
It uses bio-fuels and is one of the few recycled brands that provides end-to-end traceability throughout the supply chain, right from PET bottles to fibres.
RIL is one of India's largest , the owner of brand R|Elan, is on recycler of PET bottles in India, recycling 2.2 billion PET bottles a year, the conglomerate said.
Chief Marketing Officer (polyester division), RIL, Gunjan Sharma, said, "“With RIL’s technological edge in sustainable offerings combining with Kivanc’s manufacturing process, we are certain to come up with stunning innovative fabrics to meet the growing demand for high-quality eco-friendly apparels."
Ziya Kivanc, CEO of Kivanc Textil, said that the tie up with RIL will help the company achieve its goal towards execution of innovative and sustainable environmental approaches in all stages of production.
He further continued, "hereafter, most of the polyester blended fabrics will be made out of sustainable fibres at Kivanc."