Hyundai Motor India gets 15,000 pre-booking orders ahead of Creta's launch

MUMBAI: South Korean car maker Hyundai Motor India has received 15000 confirmed consumer interest or pre-booking before the launch of its highly anticipated compact Sport Utility Vehicle Creta, which will be officially rolled out later in the day.

The prices of compact SUV will be announced shortly, which accordingly to initial speculation is likely to be between Rs 8.6 lakh to Rs 13.9 lakh. The company is aiming to offer a complete package of aggressive pricing, good looks, high equipment levels and first in industry unlimited warranty for three years and 20% lower spare parts cost to wean away prospective customers of Renault Duster, Ford EcoSport and Mahindra Scorpio.

Rakesh Srivastava, SR VP, sales and marketing at Hyundai Motor India told ET, "The response to Creta has been tremendous. We have had successful product launches in last couple of years but none has matched the reception that Creta has."

To be sure, Elite i20 premium hatchback got 10,000 bookings in the first 20 days of its launch and Creta seems to have bettered that.

In a segment where the diesel is the pre-dominant fuel option for the buyers, based on the initial response, Hyundai Motor India expects 25 per cent of its total sales to come from petrol run vehicle and almost 15 per cent of it will be with automatic transmission, which is double of its earlier estimates, said people in the know of Hyundai Motor ndia's plans.

The company has re-oriented its plans based on the initial interest from the consumers.

To make the most of the upcoming festive season, the company had advanced the launch of the vehicle by a couple of months.

Hyundai aims to sell a minimum of 5000 units per month and sees the vehicle contributing significantly to its double digit growth target of 13-14 per cent to 4.65 lakh units for the domestic market.

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