"We partnered with HP to invest in HP Indigo presses to cater to quality printing needs in photo printing as well as the premium segment of high-end photo printing, which has concurrently raised the volumes," Stated Somnath Mitra, managing director of DN Mitra.

 

DN Mitra has switched from the two 19-inch-format HP Indigo presses to the new 29-inch HP Indigo 15K press, decommissioning the half-sized presses as part of its ongoing digital transformation. Currently, the company makes everyday close to 350 photo books with 40–50 sheets.

 

The HP Indigo 15K is a Series 4 press that can print B2 sheets at a rate of 4,600 sph in seven colours and is intended for high-end commercial applications. It is capable of handling a wider variety of media up to 600 micron, 1,600 dpi and FM stochastic screening in HD configuration.

 

The business also manufactures high-end mono cartons and boxes. The company's offset portfolio includes a Heidelberg Speedmaster SX74 printing press, a Heidelberg Suprasetter A75 CTP, a line of consumables by Heidelberg Saphira, thermal digital printing plates by Heidelberg Saphira APD 100, a Polar 115 PF paper cutter and folding equipment by Stahl and Bindwel.

 

DN Mitra Lab hopes to increase the scope of its product offering with the financing. Mitra stated, "The installation will further strengthen the business by venturing into big-size albums, gift boxes, wedding invites, sheetfed labels, personalised amateur photo books and short-run light packaging."

 

 

With numerous advances over the last few years, the digital printing sector has undergone a paradigm change and expanded the photo print market.“The demand for extra and special colours has set the higher printer benchmark. Having HP Indigo 15k with additional ink stations and unlimited colour combinations will help our customers achieve an extra gamut of colours. Today to cater for the needs of the eastern photo market, we can print with vivid pink and vivid green special inks designed to meet the enhanced photo quality for Indian wedding photos,” explained Mitra.

 

 

KS Ramesh, vice president - Redington's sales for the HP Indigo business, said, 'Our objective is to increase accessibility and hasten the nation's adoption of the newest technology. We are glad to facilitate the deployment of the HP Indigo 15K HD Digital Press at DN Mitra, which will help them to provide enhanced printing services to their respective customers by offering a one-stop print service for photo album printing and fuel a big shift to the commercial printers.'

 

 

In addition to a collecting centre in Siliguri, DN Mitra also maintains a location in Kolkata.Ranaghat is home to the six-story print production plant, which occupies a 42,000 square foot space.The digital and offset operations currently take up two floors.The company wants to make the website future-ready so that it can accommodate all types of printing so that a customer may fulfil all of his printing requirements.