ETG Logistics, Export Trading Group's logistics and storage division, is perfectly positioned to drive Force Motors' excellent brand distribution across the continent. ETGL has been named the African distributor for Force Motor vans and midi-buses.
The Gurkha 4x4 Off-roader, Traveller midi-bus, panel van and ambulance, and Kargo King pick-up line are among the products planned. While the Gurkha is aimed at experienced off-roading enthusiasts who require the use of independently controlled differential locks to get out of tight spots, the Traveller midi-bus is projected to be popular with mini- and midi-bus taxi companies searching for cost-effective people-movers.
Force Motors has a great reputation in India for contemporary and durable technology, thanks in part to technological collaboration with companies such as Mercedes-Benz. The homologation of these cars for the South African market is now underway, with the first vehicles due on South African roads in the first quarter of 2023.
Prasan Firodia, managing director of Force Motors, stated at the signing of the distribution deal, "We are quite thrilled to have ETG Logistics on board as our distributor for South Africa and nearby countries. We feel we have the proper items to cater to diverse client demographics and, with this partnership, we hope to emerge as a strong brand in several African regions."
"We are extremely delighted to work with Force Motors, and South Africa will be the first market to which we will offer mobility solutions for clients in the people moving, freight, and SUV categories," said Kalpesh Patel, CEO of ETG Logistics Business.
"We are also in advanced conversations for the East African markets. Kenya will be the first country we target in that region, with the longer term prospect of an assembly factory. Another area of interest for us is mobility solutions for the wildlife tourist sector," he added.
Force Motors is a fully integrated car firm that specialises in the design, development, and production of automotive components, aggregates, automobiles, and agricultural tractors. Force Motors is the flagship of Dr. Abhay Firodia's firm group, which includes nine production locations around the country.
Force Motors, a pioneer in the sector of light commercial vehicles, developed classic names such as the Tempo, Matador, and Minidor. Traveller, the company's main model, is a market leader in the nine- to 26-seater van segment. The sturdy and dependable Trax is the most popular people mover in rural India. Its Sanman, Balwan, and OX agricultural tractors use cutting-edge technology, allowing Indian farmers to maximise farm output.