JK Tyre to launch ‘eco range of products’ in exports markets

 According to a JK Tyre & Industries Ltd investor presentation, the firm is releasing its 'eco line of goods' in both local and international markets to increase its worldwide business share.

As part of its expansion plan, the firm, which generated 21% of its consolidated revenue of 2,986.66 crore in the second quarter ended September 30, 2021, is also expanding its geographical reach in Europe, Australia, and South Africa with a diverse product portfolio.
The firm stated in the presentation that "management is completely dedicated to implementing its strategy to further increase its market presence and acquire market share."
JK Tyre said it will increase its market position across segments as part of the process, with a focus on growing volumes across all product groups in the replacement and export markets.
In order to grow market share, the firm is also extending distribution channels through exclusive brand boutiques across India. It added around 550 dealers across the country in the first half of the fiscal year.
To capitalise on the expansion in the internet industry, JK Tyre said it has also worked with Amazon online and ITC e-Choupal for rural connect, as well as car websites Car Dekho and TyrePlex for door-step delivery and installation.
In response to a question about its plan for increasing worldwide business share, the firm stated that it is "launching an eco line of products for automobiles and buses (E-vehicles) equipped with ultra-low rolling resistance tyres in local and international marketspace."
Furthermore, the corporation stated that it is "expanding geographical reach in Europe, Australia, and South Africa with a diverse product portfolio."
According to the presentation, the firm now has 76 distributors in the Middle East and Southeast Asia, 61 distributors in Africa, and 60 distributors in North and Latin America.
It has a distribution network of 97 dealers, 144 third-party dealers/distributors, and 34 export distributors in Mexico, where it has a presence thanks to the acquisition of Tornel in 2008.
The firm has stated that one of its strategic focuses is to focus on product portfolio premiumisation, and that it will deliver "technologically advanced and environmentally friendly tyres in accordance with market requirements."

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