Sunfeast Manufactured by ITC Foods is one of India's most popular biscuit brands is set to delight biscuit consumers by launching a first of its kind Sunfeast Veda Marie Light. A unique offering enriched with the goodness of 5 natural ingredients namely Ginger, Tulsi, Ashwagandha, Cardamom, and Mulethi.
The perfect balance of these unique ingredients in each biscuit, combine in a specially crafted mixture to impart a special taste that enhances the everyday tea experience, making it more enriching.
This exclusive idea is the latest addition to the Sunfeast Marie Light portfolio that currently consists of Marie Light Rich Taste, Marie Light Oats, Marie Light Orange, and Marie Light Vita variants.
Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes at ITC Ltd. said "We are glad to launch the first-of-its-kind Sunfeast Veda Marie Light. With this new and differentiated offering, Sunfeast endeavors to bring to you the goodness of 5 natural ingredients that find a prominent place in India's ancient wisdom united together in a tasty and delightfully crisp Marie biscuit. Sunfeast Marie Light has traditionally owned the space of being the best accompaniment with tea and has been at the forefront of driving innovations in the segment. Our objective is to ensure that Sunfeast Veda Marie Light enriches the tea time experience for consumers with its unique taste."
Sunfeast Veda Marie Light biscuits will be available at modern and general trade outlets. The 75g pack is priced at Rs. 10 and 250g family pack is priced at Rs. 30. Sunfeast Veda Marie Light has been thoughtfully created in a unique stay-fresh pack (2 individual inner packs inside one pack) which ensures lesser breakage, the convenience of storage and even if the seal of the outer pack is open it keeps the product fresh for a long time.
Shares of ITC LTD. was last trading in BSE at Rs.246.6 as compared to the previous close of Rs. 246.95. The total number of shares traded during the day was 306587 in over 3752 trades.
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