Tata Motors Shifts Focus onto International Markets

Tata motors is all set to revamp its product portfolio and enter large markets to strengthen its global presence with an entire new generation of products. These new gen of products will be available for export and will be hitting the roads in 2019.

Tata motors recorded 22% growth in vehicle sale in India this financial year, dispatching 210,200 units to dealers. However, on the other hand the exports of the products didn’t do well and encountered a fall of about 41% which is 2,587 units. This made Tata rethink about their export strategies.

The company is now looking ahead to focus more on growing profitably in foreign markets. But, for now, they are exporting only “Made for India” products which are being shipped only to the market which has similar regulations as India. This is a step taken towards attaining better economies while maintaining the low cost.

“With the (renewed efforts), we wish to establish ourselves as a strong and profitable player in India’s traditional ‘zone of influence’ around the Indian Ocean.” Said Sujan Roy, the head of international business at Tata motor’s passenger vehicles division.

For exports, this financial year that started in April, will be the year which will witness the entire new generation of products available.

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