Ford India the Indian subsidiary of the American car manufacturer has posted sales of 8418 units in the month July 2017, posting a rise of 18.9% when compared to 7076 units in the same month last year.
The combined domestic wholesales and exports in July of the carmaker reached 26,075 vehicles from 17,742 vehicles in the corresponding month last year.
“Despite the administrative challenges associated with the introduction of GST in July, Ford continues to grow faster than the industry. Going forward, while there will be short term administrative headwinds associated with GST and rising input costs, we believe a good monsoon, conducive financing rates and consumer confidence during festival season will provide a good impetus for the industry. At Ford, we remain committed to building a sustainable and profitable business based on our four strategic pillars of a strong brand, right products, competitive cost and effective scale," said anurag Mehrotra, managing director.
Strengthening the senior leadership team, Ford announced the elevation of Vinay Raina as the new executive director of Marketing, Sales and Service. Lakshmi Ramkumar, in charge of dealer development, replaces Vinay as the new vice president, sales at Ford India.
“The wealth of experience brought forth by Vinay and Lakshmi will further strengthen Ford to deliver the promise of trust, transparency and attentiveness to customers.” added Mehrotra.
Continuing its efforts to promote safe driving behaviour, Ford launched Cartesy, a campaign encouraging drivers to be courteous and respectful to others on the road much like our day-to-day life.
The campaign, which aims to highlight behavioural issues impacting safe driving, reveals how distracted driving is making our roads less safe.