Bajaj Auto is planning to increase its presence in global markets and plans to begin exporting motorcycles and three-wheelers to Thailand in the next couple of years, as the company aims to consolidate its position in the Southeast Asian market. Bajaj Auto's consolidated net profit declined in the first quarter of the current financial year, international sales continued to grow.
The two-wheeler major currently exports to various markets in the region including the Philippines, Singapore and Myanmar. The Pune-headquartered firm has also started exporting KTM bikes to the Malaysian market recently.
"South East Asia is a big market for two-wheelers. We are getting good response from Malaysia and now in couple of months will also start exporting to Thailand," Bajaj Auto President (Business Development and Assurance) S Ravikumar said.
Bajaj Auto is one of the largest exporters of two-wheelers from India and exports to various regions including Africa, Latin America, South Asia and Southeast Asia. Recently, Bajaj started exporting to Malaysia as well, and Southeast Asia is one region where Bajaj intends to be a significant player.
Bajaj also has significant presence in Nigeria and is a strong player in countries like Colombia and Philippines. For the quarter ended June 30, the company sold 4,09,525 units in the export markets, a growth of 26 per cent over the fourth quarter of FY2017 and 10 per cent over the first quarter of FY2017.
Bajaj is looking to improve sales in both domestic and international markets in 2018, and the plans to include Thailand is another step towards increasing Bajaj Auto's global footprint. Bajaj Auto is one of the largest exporters of two-wheelers from India. The company's most recent launch is the Pulsar NS160, and the company will launch the Husqvarna brand in 2018.