India Targeting the East African Market

The Federation of Indian Export Organizations forms the INDIAN PAVILION at the 17th Kenya International Trade Exhibition, which is being held at Nairobi from October 4th to 6th, 2013.

Approximately 50 Indian companies are taking part in this mega event, thus forming the Indian Pavilion.

“Kenya International Trade Exhibition is an excellent platform for Indian companies to effectively promote their range of products in a market that is filled with major opportunities. With manufacturers, importers, exporters, contractors, traders and distributors expected to visit the event, the international exhibition will enable the exhibitors to meet their potential clients, thus boosting sales and marketing activities” said a spokesperson from the Federation of Indian Export Organizations.

The 17th KITE – Kenya International Trade Exhibition, a multi- sector trade event, is all set to present over 10,000 products, equipment and machinery from over 30 countries.

“The African market is called the market of the millennium, and this is our best chance to explore this vast market. It is an exciting opportunity and KITE being the largest trade show in Kenya, we are confident of a positive response” adds a participant from the Indian Pavilion.

The number of exhibitors and visitors in 2013 is expected to rise by at least 20% since an aggressive campaign has been launched while celebrating the event’s 17th birthday. Trade visitors from all over East & Central African countries are being invited directly and in collaboration with several regional trade bodies in Kenya, Tanzania, Ethiopia, Uganda, Somalia, Mozambique & Zaire.

Though Kenya by itself is one of the biggest markets in Africa, major emphasis is being laid upon attracting traders and importers from neighbouring countries as well. The experience and comments of exhibitors at previous events indicate substantial gains from unexpected foreign visitors a rise in such statistics will undeniably ensure business especially for the foreign participants who form almost 80 – 85% of the exhibition.

This event is being organised by Expogroup Worldwide, the organizers of the largest trade shows in Africa from over 17 years. More information about the organizers can be found

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