India is one the most effective markets: Starbucks Coffee

Howard Schultz, chief executive of Starbucks Coffee Co., said on Thursday that he is excited about India, adding that it is one of the best markets for the Seattle-based company to be present in.

Schultz was visiting Mumbai on Thursday on Tata Group's invitation to speak at an annual internal event for the group where he spoke on "Dialogues in Customer-Centricity and Leadership" and the session was moderated by Mukund Rajan, Tata Brand Custodian, Tata Sons.

"The discussion highlighted the 45-year journey of Starbucks, the importance of being an employee and customer centric brand, digital innovation, and the role and responsibility of being a for-profit, public company in the 21st century," Tata Starbucks said in a press release.

More than 50 CEOs and CXOs from Tata group companies, including Tata Group's chairman Cyrus Mistry, was present to listen to Schultz.

"The discussion highlighted the 45-year journey of Starbucks, the importance of being an employee and customer centric brand, digital innovation, and the role and responsibility of being a for-profit, public company in the 21st century," Tata Starbucks said in a press release.

More than 50 CEOs and CXOs from Tata group companies, including Tata Group's chairman Cyrus Mistry, was present to listen to Schultz.

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