MUMBAI: Amway India Enterprises, India's largest direct selling FMCG company and a wholly owned subsidiary of Amway Corporation, USA, has invested Rs 550 crore in a manufacturing facility in Tamil Nadu, which, the company said can handle a turnover of Rs 6,500 crore to meet consumer needs.

This is Amway's third manufacturing plant located outside of USA. The other plants are located in China and Vietnam. Amway has spent in India, more than 30% of the $335 million allocated for global expansion.

Amway's first manufacturing facility in India is also located in Tamil Nadu (Nilakottai, Dindigul district).

Doug DeVos, president, Amway Corp, said in a statement, "The manufacturing plant in Tamil Nadu is another example of Amway's belief in the Indian market and reiterates our commitment to 'Make in India, Make for India.'

Samir Behl, regional president - Europe, Africa and India, Amway Corp, said, "We see huge potential in the country for direct selling as has been validated by number of reports in the recent past. Our studies indicate that the spirit of entrepreneurship in the country is very high and we will continue to work on ground to enable individuals, especially women, to realize their true potential."

Amway had acquired 50 acres of land in Nillakottai in 2012 after signing an MOU worth Rs 300 crore with SIPCOT, Government of Tamil Nadu. The outlay was later revised to Rs 550 crore in the year 2015.

Anshu Budhraja, CEO, Amway India, said, "Overall, we have invested more than Rs 800 crore in the country. The plant will provide direct employment to more than 400 people. Post the launch, Amway India will provide direct and indirect employment to more than 3,000 people in India. Currently, the company provides income-generating opportunity to over 550,000 active independent Amway Business owners or distributors."

As a result, all the products sold by Amway in India will now be made in India. "We are planning to expand our product base and launch more than 10 new products in the country in the calendar year 2016," said Budhraja.