Tata Motors Kick-Starts Exports Of Prima Range Of Medium And Heavy Trucks To Sri Lanka

India's largest truck maker, Tata MotorsBSE 1.30 % on Wednesday launched its global range of Tata Prima in the Sri Lankan market along with its partner, Diesel & Motor Engineering PLC.

Prima range is the most technologically advanced range of trucks developed by the company to cater to some of the overseas market.

The models introduced in Sri Lanka are the Tata PRIMA 4023 LX ( 4X2), Tata PRIMA 4923 LX (6X4), Tata PRIMA 4028 ( 4X2), Tata PRIMA 4938 (6X4), Tata PRIMA 4038 (4X2) and the Tata PRIMA 4928 (6X4), which are primarily targeted at container movement, cement transportation & the gas logistics across the island. In their power, speed, carrying capacity, operating economy and trims, they will introduce new benchmarks in Sri Lanka and match the best in the world in performance.

Ravindra Pisharody, ED, Commercial Vehicles Business Unit, Tata Motors, "The Tata PRIMA range is an output of collaboration across the Tata Motors family, supplemented by inputs from partners across the world. The revamped infrastructure in Sri Lanka makes it possible for transporters to reap the benefit of the Tata PRIMA trucks with higher power, speed and carrying capacity. This new range from Tata Motors will meet the changing needs in the Sri Lankan market."

The new range will offer much needed support to medium and heavy truck exports for Tata Motors, which saw a significant dip in shipment of over 35% in April to February of FY-13 to 6,685 units versus 10,258 units sold by the company in FY-12 for the same period.

Since they are advanced range of trucks, they are likely to positioned in the premium end of the Sri Lankan market. The launch has culminated with the transformation which is taking place in Sri Lanka as reflected in the revamped infrastructure of world-class ports, expressways & new economic hubs being developed.

The Tata PRIMA range comprises Tractor-trailers, Tippers, and Special Application vehicles which can meet varied end user requirements.

The Tata PRIMA has been jointly developed by Tata Motors and its two subsidiaries, Tata Daewoo Commercial Vehicle Company, South Korea and the Tata Motors European Technical Centre PLC, UK. The company has harnessed the best of inputs and technologies - in styling, engines, transmissions, suspension, chassis frames, fabrication and dies -- from partners based in countries like Italy, Germany, Sweden, United States of America, Japan and South Korea.

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