India Targeting the East African Market

Over 30 Indian companies are participating at the 16th Kenya International Trade Exhibition in Nairobi, Kenya. The mega event is being held from October 6th to 8th 2012 at Kenya’s prime international venue, the Kenyatta International Conference Centre. 

“Kenya International Trade Exhibition is an excellent platform for Indian companies to effectively promote their range of products in a market that is filled with major opportunities. With manufacturers, importers, exporters, contractors, traders and distributors expected to visit the event, the international exhibition will enable the us to meet our potential clients, thus boosting sales and marketing activities” said a spokesperson from Surat Metalics, one of the Indian participants at the exhibition. 
The 16th KITE – Kenya International Trade Exhibition, a multi- sector trade event, is all set to present over 10,000 products, equipment and machinery from over 35 countries.
“The African market is called the market of the millennium, and this is our best chance to explore this vast market. It is an exciting opportunity and KITE being the largest trade show in Kenya, we are confident of a positive response” adds a representative from Shakti Bhog Foods Pvt. Ltd. 
The number of exhibitors and visitors in 2012 is expected to rise by at least 20% since an aggressive campaign has been launched while celebrating the event’s 16th birthday. Trade visitors from all over East & Central African countries are being invited directly and in collaboration with several regional trade bodies in Kenya, Tanzania, Ethiopia, Uganda, Somalia, Mozambique & Zaire.
Though Kenya by itself is one of the biggest markets in Africa, major emphasis is being laid upon attracting traders and importers from neighbouring countries as well. The experience and comments of exhibitors at previous events indicate substantial gains from unexpected foreign visitors a rise in such statistics will undeniably ensure business especially for the foreign participants who form almost 80 – 85% of the exhibition.
This event is being organised by Expogroup Worldwide, the organizers of the largest trade shows in Africa from over 15 years. More information about the organizers can be found

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