The Tamara, a hospitality venture founded by Shruti Shibulal, plans to expand to overseas destinations and enter segments in India to cater to middle-class customers.

Tamara, which has a luxury resort in Coorg, is launching other initiatives to support organic farming and also plans to expand its boutique store Organic World by opening several outlets in Bengaluru, said the daughter of InfosysBSE 0.62 % cofounder SD Shibulal, who set up the company in early 2012.

"We are looking to go into the German-speaking part of Europe and that's something we're very deeply involved in, looking at properties there," said Shruti Shibulal, a former banker with Merrill Lynch.

"In terms of development, we have projects in Thiruvananthapuram coming up, Kodaikanal, we also have Guruvayur and besides that, we operate through other properties, one in Bengaluru called Lilac and another one in the backwaters," said Shibulal, who owns a stake in upscale Bengaluru restaurant Caperberry.

The company is looking for a diversified portfolio in terms of segments, while staying true to its philosophies and values, she said.

"The hospitality industry in Bengaluru is treading a little on the edge right now because most of the development I see now is in upscale and luxury market, but the demand is very much in the midsegment. That's why we are looking at other hotels like Thiruvananthapuram, which is not necessarily that luxurious," said Shibulal.

The property in Guruvayur, which is traditionally a two-star market, will be a little more upscale, although not necessarily five-star.

"You have to look at different locations and figure out what that location requires. And in India the demand is very much growing in the mid-segment," she added. Other plans of Shruti include creating a model farm to teach the best practices in organic farming.
 
"What we're trying to do is create a model farm, so that other farmers can come and learn from our practices. If you look at it, two generations ago everybody did organic farming, but this generation doesn't know -it went out of fashion and it's much easier not to do organic farming," said Shibulal.

Long-term plans include setting up a school to train people in the hospitality industry.
 
"It's still on my radar. I would love for that to happen -whether I do it on my own or partner with somebody. I would love to encourage more talent coming into this field," she said.