Prime Focus Technologies (PFT), the technology arm of Prime Focus Ltd. recently said it is looking at investing $30-40 million in product development over next 4-5 years.

Prime Focus Technologies, in sync with 'Make in India' agenda, intends to invest $30-40 million in product development as part of its endeavour to enhance and build on the enterprise software for virtualising the content supply chain, the company said in a statement.

PFT has unveiled new technology platform called PFT clear secure screeners, it added.

Prime Focus, listed on both BSE and NSE, is the world's largest media services powerhouse, addressing the challenges faced by the media and entertainment industry to meet the demands of the digital consumers.

Focusing on 'Digital Next' realities, PFT is offering solutions for broadcasters, studios, production houses and networks that will help virtualise the content supply chain and build a connected enterprise in an addressable market of USD 12 billion for media & entertainment-related technology business globally.