Philips Lighting has announced that it has launched the world’s most dynamic web-enabled LED home lighting systemin India –PHILIPS HUE. Philips Hue is the next generation of lighting innovation that has redefined the possibilities of LED technology by integrating the digital light source with the Internet of Things concept. The personal wireless lighting system - Philips Hue allows users to create and control home lighting using their smartphone or tablet andit works seamlessly across both, iOS and android mobile platforms.

The Philips Hue range for India will include – Hue Starter Kit which includes the bridge and three Hue lamps,Hue Go, Hue Beyond – the luminaire family, Friends of Hue - LightStripsand Bloom.

Philips hue can be setup in minutes.The bridge in the Hue starter kit can beeasily plugged into your home Wi-Fi router and the three Hue lamps can go into the existing holders. Consumers need to simply download the Hue app to start experiencing lighting in a completely new way. The intuitive app allowsthe users to remotely control home lighting to help secure their home, personalize their home lighting experience with custom settings and program timers to help manage their daily schedules. An intuitive and seamless system, Philips hue is upgradeable and future-proof, with the potential for more features to be downloaded and enjoyed in the future.

Commenting on the launch, HarshChitale, CEO, Philips Lighting – South Asia, said, "Philips Hue will change the way people have experienced and interacted with lighting till now.Connected LED lightingredefines the possibilities with lighting taking it beyond illumination and creating value to enhance our lives”.

George Yianni, Head of Technology - Connected Lighting, Co-inventor of Philips Hue said, “At Philips, we always strive to push the boundaries of light and technology to deliver meaningful innovations that go on to become industry benchmarks. More than just a personal wireless lighting system, Hue is a platform with an ever-growing selection of third-party apps (more than 300 at present) that deliver exciting outcomes in the Internet of Things environment.”

With its high quality energy-saving LED light, Philips hue allows you to tune shades of white light or create any color. In addition, Philips hue can:

• Save your favorite light scenes for each room or time of day and recall them in an instant

• Use any photo on your phone as a color palette to paint your room with light and bring your memories back to life

• Tune white light from warm candlelight to vibrant, cool white light

• Create ambience or complement your decor with the colors of the rainbow

• Control and monitor your lights remotely when not at home for security and peace of mind

• Set timers to help manage your daily routine

• Let light wake you up refreshed or help your loved ones fall asleep

The app for Philips’ huealso features expert LightRecipes:  four pre-programmed lighting settings based on Philips’ research around the biological effects that lighting has on the body.  These scenarios adjust bulbs to the optimum shade and brightness of white light to help you relax, read, concentrate or energize.Hue has the IFTTT (If This Then That) service that enables you to connect your Hue lights to over 60 different products and services with IFTTT Recipes.

Philips Hue uses the open ZigBee Light Link standard that allows consumers to gain wireless control over all their LED fixtures, light bulbs, timers, remotes and switches.The ZigBee Light Link standard can be integrated with other ZigBee certified systems.

One can buy Hue family of products at authorised Philips Light Lounges and select retail outlets of Croma& Reliance Digital across India. Hue can also be bought at online store of Snapdeal at philipshue.snapdeal.com. The Hue Starter kit is available at a MRP of Rs. 16,995.