Michelin tyres tied up with online marketplace Snapdeal on Monday to sell its products through the e-commerce platform. A consumer can now place an order online to purchase Michelin tyres from an authorized dealer and request for fitment at a time and place of their choice.

On the Michelin brand page at Snapdeal, the Tyre Selector will help a customer find the best fit tyre for a vehicle. Once the tyre choice is confirmed, the customer can select the closest Michelin authorized dealer for the purchase and to book a tyre fitment appointment. The consumer has the option of same day free fitment, as well as access to exclusive offers on services like alignment and balancing. All passenger car tyres sold through Michelin authorized dealers on Snapdeal are guaranteed by Michelin.

“Snapdeal with its large subscriber base and pan India reach has been an obvious choice. We believe this new channel will increase our distribution and enable our dealers with a parallel sales pipeline,” Michelin India Commercial Director Mohan Kumar said.