Heidelberg India and Organic Coatings have signed a long-term sales and distribution agreement.  This move aims at expanding Heidelberg India’s market presence and strengthening its consumables portfolio. The agreement, effective from 1 March 2015 entitles Heidelberg India to exclusively manage the sales and distribution of Organic Coatings’ sheetfed offset products with special focus on inks, maximizing the synergies between the two complementary asset portfolios and unlocking the  potential in the combined offering.

The agreement will bring together Organic Coatings’ existing sales force and dealer distribution channel with Heidelberg India, while allowing the former to singularly focus on manufacturing and product development. The deal was signed in a recent meeting held at Heidelberg India’s corporate head office in Chennai, by RK Shah, vice chairman and managing director and Abhay Shah, joint managing director of Organic Coatings. Heidelberg was represented by Klaus Nielsen, managing director, Vembu Swaminathan, financial director, and Robert Joseph, business head – consumables  at Heidelberg India. 

Commenting on the strategic alliance, Nielsen stated, “We are extremely excited about this deal with Organic Coatings and the value it would add to our consumables portfolio. The agreement, is part of our broader growth strategy for our consumables business, and comes on the heels of a similar arrangement specialized in founts and wash-up solutions. Abhay Shah said, “We are happy to join hands with Heidelberg India, as both companies share a common vision for the future of the consumables business. Partnering with a company of the calibre of Heidelberg India is bound to align us with excellent growth opportunities in the Indian Graphics Arts industry and help us take advantage of the exploding potential.”