The project was launched, and a dedicated mobile van was dispatched to visit over 400 stores to raise awareness and collect post-consumer plastic waste.

 

The campaign aims to inspire and empower local residents to keep their surroundings clean by encouraging and empowering them to do so.

 

To induce behavioural change toward responsible plastic trash management, Tidy Trails will involve the shopkeeper community across Mathura-Vrindavan, including organised and unorganised retail establishments in eight commercial zones.

 

PepsiCo India and United Way Delhi will hold on-ground events, e-educational workshops, and distribute information, education, and communication (IEC) materials to shopkeepers and the general public to raise awareness.

 

These businesses' post-consumer plastic garbage will be separated and recycled. The gathered plastic debris will be converted into usable items such as chairs and tables, which will then be displayed in public spaces throughout Mathura-Vrindavan.

 

Anunaya Jha, municipal commissioner of the Mathura-Vrindavan Municipal Corporation, said of the initiative, "Mathura Vrindavan Nagar Nigam is working tirelessly on various initiatives in line with Swachh Uttar Pradesh to raise awareness among local citizens and communities about responsible plastic waste disposal. We will provide PepsiCo India and United Way Delhi with the necessary support for their special effort "..

 

"PepsiCo India has undertaken several recycling activities with our partners to make sustainable plastics a reality across multiple markets," said Satadal Mukherjee, factory head, PepsiCo India Kosi Kalan, Mathura Foods Plant.