Tetra Pak, the world's leading supplier of packaging and processing solutions, has introduced the Tetra Pak Reflect an innovative holographic packaging concept, in India. The new package is intended to assist brands of food and drinks to add to their packs a fresh eye-catching dimension.

Tetra Pak will launch the new Tetra Pak Reflect in collaboration with Paperboat, a brand that always strives to innovate. The holographic packaging is displayed on the Tetra Prisma Aseptic (330ml) packages providing the flavors of Paper Boat's Alphonso Aamras and Pomegranate. The modern and appealing packs are created and designed to fit perfectly in consumers’ hands giving them a comfortable and premium drinking experience.

Saumya Tyagi, director marketing for Tetra Pak South Asia speaking on the launch said, “Packaging is a critical stimulus for consumers at the point of purchase, be it e-commerce or retail. Brand owners are therefore looking for options that will help their packaging stand out from the competition. The Tetra Pak Index 2018 reveals that customization of products and personalization are set to be key differentiators for brands moving forward. With its holographic effect, Tetra Pak Reflect puts our customer’s brand in the spotlight – making it a true attention-grabber, with a great overall drinking experience."

Neeraj Kakkar from Hector Beverages says, "Paperboat as a brand has always successfully stood out from the crowd through its product and packaging innovations. Tetra Pak Reflect is a very exciting innovation and with the holographic packs, we have the chance to create an added ‘wow’ effect among consumers, and further strengthen our visual identity.”