Paytm, India’s largest mobile commerce platform has entered into a partnership with Natio, the largest cosmetic brand of Australia. As part of the association, patrons can avail around 22 of Natio’s naturally enriched skincare and colour cosmetic products exclusively on Paytm. 

The brand has recently been introduced to the domestic market by Belle Vous Pvt. Ltd. that serves as the importer, distributor and marketer of the brand in the country. Natio offers a wide assortment of organic products that are plant based and free of any kind of synthetic fragrances, at pocket-friendly prices. The brand seamlessly blends natural oils to perfume the products. 

Divya Thukral, MD, Belle Vous Pvt. Ltd. said, “The aim behind our association with Paytm is to establish a deeper connection with the Indian customers and trigger the growth and sales graph of Natio products in the country. The sturdy market position of Paytm in India was reason enough for us to enter into an alliance with the m-commerce firm in our quest to fortify the brand successfully in the highly competitive market. In a very short span of time, we have achieved a commendable repeat customer database and are leaving no stone unturned to maintain the same in the coming years. We look forward to a fruitful association with Paytm.”

Renu Satti, VP – Business Development, Paytm said, “At Paytm, it has always been our motto to serve our patrons efficiently and provide them with the best-in-breed offers, products and services. With the renowned Natio products on our website, we will be able to offer our customers   access to premium international product range.  The partnership with Natio is another step towards bringing best in class products to our significant customer base.”

The skin care industry in India is undergoing tremendous growth of over 30 per cent annually, with a value of $180 million, which is way above other Asian countries. This has spurred the entry of many international cosmetic brands which have found a significant market for their products in the country. Paytm’s partnership is deemed to make Natio products establish a foothold among the relevant consumer base using its effective network pan India.