Exhibitors and visitors praise show’s quality and effective ability for brand development and expansion

Concurrent event programme receives positive feedback for insight on market trends

The Guangzhou Electrical Building Technology fair has concluded its 2014 edition on 12 June to overwhelmingly positive approval. The four-day show, held from 9 – 12 June once again at the China Import and Export Fair Complex in Guangzhou, showcased a wide range of some of the most innovative solutions in electrical engineering as well as building and home automation from around the world. For its 11th edition, the show welcomed 290 exhibitors from 11 countries and regions, including Australia, Belgium, Germany, China, France, Hong Kong, Italy, Japan, Taiwan, the UK and the US. Together with the Guangzhou International Lighting Exhibition, the two shows welcomed 129,885 visitors from 132 countries and regions.

Commenting on the 2014 show, Ms Lucia Wong, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd and organiser of the fair noted: “To cope with the long-term development of the show, this year we moved the building show to halls 9.1 and 10.1 in Area B of the fairground, and continued to attract a strong number of visitors. Thanks to current and upcoming urbanisation and building constructions in China, many visitors came to source electrical components as well as building and home automation products at the fair. For exhibitors, I believe the show served as an exceptional platform for business expansion and strongly reflected current market trends in Asia. The show’s significance to the industry grows larger every year. And I am honoured that we are able to provide such an effective platform.”

Exhibitors and visitors praise show’s quality and effective ability for brand development and expansion

Whether they were an exhibitor or visitor, attendees to the 2014 show were nearly unanimous in approval for Guangzhou Electrical Building Technology being able to connect them with decision makers. Long-time exhibitor, Schneider Electric, returned for another year to not only reaffirm its strong position in building technology development, but to look for new business leads. Based on comments from Ms Xin-Candy Zhao, Marketing Communications Manager for the firm’s Eco & Buildings Business division, the fair did not disappoint. She said: “The Guangzhou fair is very influential in the industry. It is also an effective platform for us to promote our brand and products as well as look for business partners. During the fair, we received many serious enquiries from distributors and professional visitors. By attending this fair, we aimed to receive 1,500 leads. I am very confident we reached this target. We will certainly come back next year.”

For exhibitor Z-Wave Alliance, the fair served as one of the best avenues for tapping into the growing market for home automation in China. Mr CK Sze, representative of the alliance in China shared: “This is our first time joining the show, and dedicated to promoting Z-Wave technology in China. During the fair, we met many professional visitors with serious enquiries. The overall fair arrangement was very professional.”

Attendance numbers were also highly praised from participating exhibitors. Mr Kevin Kwan, Technical Consultant for Asia Pacific at Echelon Asia Pacific Ltd noted: “Visitor flow was exceptional; we kept busy the entire time at the fair. Not only did we meet with established, loyal customers, but also attracted many new clients interested in our products. In general, visitors showed great interest in our products. The four-day fair was truly a success for us, and we look forward to next year’s edition.”

For visitors, the 2014 show represented some of the best brands and diverse range of products and solutions available on the market. Mr Angus Chau, Project Manager at IDP Power Technology Ltd said: “My company manufactures electronics and electrical appliances, as well as components for power solutions in LED lighting and renewable energy. I have been attending the Guangzhou fair for many years. I must say there were more international brands this year and the product diversity was amazing. I was also able to learn more about my competitors at the show and current trends. It was a very fruitful visit for me.”

Fellow visitor, Mr Stoyan Palchev, Director of the South China office for REV Ritter (China) GmbH commented: “I noticed that although the fair’s location has been changed, the visitor flow was still very good. Overall, I believe there were more quality brands at the 2014 edition, and the products showcased were more comprehensive. To me, the event was a success, and I will definitely be here again next year.”

Concurrent event programme receives positive feedback for insight on market trends

The Guangzhou Electrical Building Technology show has become well known not only as a sourcing platform, but as also an invaluable tool for acquiring the latest information on market trends through its series of concurrent events. The 2014 concurrent programme featured 9 unique events with over 40 sessions on a range of topics. The development of building standards served as the primary focus of this year’s programme, with discussions lead by experts from industry standard bodies, including the ZigBee Alliance, KNX, Z-Wave Alliance and many more. Some of the events held at the 2014 show included:
-    KNX Technical Seminar
-    EnOcean Alliance Technical Seminar
-    Building Standard Forum: From Z-Wave Technology to the Z-Wave Ecosystem
-    ZigBee Smart Lighting Control Seminar
-    China Smart Home Industry Alliance Forum – Southern China

The events achieved positive responses from both supporting firms and attendees. At the KNX Technical Seminar, Mr Joost Demarest, CTO of the KNX Association, provided an engaging presentation on the firm’s building and home control technology. Commenting on the event this year, he said: “We have worked with this fair for many years. For 2014, the result was much better than previous years. The seminar was well received and fully occupied. I was very impressed with the tremendous outcome.”

For KNX Seminar attendee, Mr Liu Jianping, Secretary-General of the Expert Working Committee, Guangdong Guoyue Academy of Energy Saving Industries (GAESI), the seminar was both an excellent learning and networking platform. He shared: “This seminar was a great opportunity to meet different industry players, and exchange ideas. I was also able to get directly in touch with the KNX Association. My company will look closely into cooperating with the association.”

Another speaker, Mr Jerry Huang, APAC Director for the ZigBee group, shared equal satisfaction on audience response to his own presentation on ZigBee’s role in smart lighting control technology. He remarked: “The organisation of the seminar was good. Through this platform, I hoped to educate professionals on lighting control market trends and the latest technologies. As a China Representative in the ZigBee Alliance, we were honoured to introduce Zigbee wireless technology in smart lighting control systems. The audience was very professional and interested in each topic we offered.”

In addition to being held concurrently with Guangzhou International Lighting Exhibition, the show also took place alongside Wire & Cable Guangzhou, utilising a total of 25 halls combined.

Guangzhou Electrical Building Technology is organised by Guangzhou Guangya Messe Frankfurt Co Ltd. The fair is a part of Messe Frankfurt’s building and energy shows, headed by the biennial Light + Building event in Frankfurt, which will take place from 13 – 18 March 2016. The show also follows a series of light and building technology events in China, including:

•    Shanghai Intelligent Building Technology
3 – 5 September 2014
•    Shanghai International Lighting fair
3 – 5 September 2014
•    Beijing International Building Technology
Spring 2015
•    Guangzhou Electrical Building Technology
9 – 12 June 2015
•    Guangzhou International Lighting Exhibition
9 – 12 June 2015

The next edition of Guangzhou Electrical Building Technology fair is scheduled to take place once again at the China Import and Export Fair Complex in Guangzhou. To find out more information about these events, please visit www.building.messefrankfurt.com.cn or email building@china.messefrankfurt.com