Indians are fast developing a taste for the good life and this is showing in the rapid growth in the business of interior decoration market.

Rapid urbanization and growing consumption have changed the way Indian people do up their homes, this has fuelled the interior decor industry, which provides everything - from design services to even customizing interiors according to personal choices - all in an effort to create stylish and trendy homes.

A number of international interior decoration brands have now made a foray into the Indian market.

"We have reached 86 countries where we are exporting our collection. India for us is very big potential market. We have realized that the taste and design of this furniture collection is well appreciated here. We have received lot of requests coming from potential dealers," said Lorena Fulgin, Sale Manager Arredo Classic, Italy.

One reason that attributes to the rise in the interior decoration industry is the parallel growth of the real estate industry.

Abhay Gupta, executive director, Blues says that new generations apartments are being built these days need new generation interiors to match the needs.

"When there are new generation apartments coming in, there are new generation interiors required for them. There are new generation couples that are coming in, NRIs coming back to India. There is a lot of expatriate population setting down in India so there has to be interiors available to cater to all kinds of tastes," said Gupta.

The purchasing power of Indian consumer has made it possible for the real estate developers and interior decorator to build apartments and home fitted with super high end services like, spa, sauna, jacauzzi.