Kitchen appliances and cookware maker Wonderchef has set its sights on a revenue of Rs 500 crore in the next 4-5 years.

Wonderchef, set up by celebrity chef Sanjeev Kapoor, currently has a turnover of Rs 150 crore.

The company plans to open four exclusive brick-and-mortar stores in key metro cities, Wonderchef said in a statement.

In addition to its existing segment of cookware and electrical appliances, Wonderchef intends to foray into bakeware and launch a range of bottles and flasks.

“Baking is the next level of sophistication that customers wish to try. Wonderchef is creating a complete range of products to support this trend,” Wonderchef Promoter and MD Ravi Saxena said.

The organised cookware market in India is estimated to be Rs 4,000 crore while that of electrical appliances in kitchen is pegged at Rs 10,000 crore.