Virat Kohli's fashion brand WROGN plans retail expansion

Youth fashion brand 'WROGN', co-owned by cricket test captain Virat Kohli and Universal Sportsbiz, is embarking on retail expansion with plans to open exclusive stores in metros besides enhancing other points of sales.

In the ongoing fiscal, the brand will open five exclusive outlets at places including Delhi, Mumbai, Hyderabad and Bengaluru while aiming to add nearly ten shop-in-shops at Shoppers Stop stores.

"We have almost doubled our stores to 60 to 65 in Shoppers Stop and by the end of this fiscal we would have 72 stores. We are also looking to open our own five flagship stores by the end of this financial year," Universal Sportsbiz founder Anjana Reddy

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