Launched by actor Sonu Sood and celebrity chef Ranveer Brar, the fruit is now available in leading retail stores across the country and will definitely add to the festive palates of Indian consumers. 

 

The fruit can be both, hard and crispy as well as soft, depending on the ripeness of the fruit. 

 

"The fruit has a good shelf life and can be stored over long periods of time. This pear, has a unique shape with a long neck. It also has significant water content due to which it can be used as a great thirst quencher," stated a release from the company. 

 

"Apart from being seedless, one of the greatest advantages of the Belgian Conference Pear is that it can be consumed at any stage of its ripening period. The Belgian Conference Pear is also ideal for children since it has no core," added the release. 

 

“We are proud to welcome the Belgian Conference Pear to India and add it to our burgeoning list of exotic fruit offerings in the country. With a 20000MT pear consumption market in India as per last year’s data, we hope the Indian consumer will love this delicious fruit for its taste as well as medicinal properties” said Tarun Arora, Director, IG International Pvt. Ltd, adding that the fruit will be the most affordable exotic fruit available in the country. 

 

Jo Lambrecht, Commercial Manager, BelOrta further added, “The Belgian Conference Pear is one of the most popular European fruits at the moment. We are extremely confident of receiving a positive response for it from the massive Indian market as well.” 

 

According to the company, its fresh produce procurement spans 22 countries and has handling capacities of over 31 varieties of fruits. BelOrta is a Belgian fruit and vegetable cooperative, located in the heart of Europe.