The Pune-based company company, which has second largest share of India's cheese market, is present in both packaged milk and milk products. The company plans to convert it's existing shops in Maharashtra to the uniform format to be designed under Gowardhan Shopee. "We intend to develop these shopees on franchise basis," said Mahesh Israni, Chief Marketing Officer, Parag Milk Foods Ltd.

 

The company has also plans to expand the number of brands it owns from existing four to total of seven by the end of next year. 'Milk Rich' will be the fifth brand of the company in dairy whitener category. "It will not be just re-branding of the existing Gowardhan dairy whitener. We will be launching an entirely new product of a better quality than the existing one," said Israni.

 

Parag will be launching its sixth brand in the category of whey products. "We are about the complete the setting up of a separate factory for whey consumer products like protein mix powder," said Devendra Shah, chairman, Parag Milk Foods.

 

The company refused to reveal its third new brand, for which, work is underway.