Announcing the launch, Pranav Chawla, JMD, Whiskin Spirits Pvt. Ltd, said, “We are delighted to offer a premium product at an affordable price to discerning customers. Distilled and bottled in India, Whiskin Craft Special Reserve Whisky, has a blend comparable to premium Scotch products.Attention to detail is given at all steps, starting from selection of the right inputs from the wide variety of ingredients, to the ratio of using them and the order and process involved in blending them together to create the desirable and unique tasting whisky which is appreciated by all. Our endeavour is to create a company run by qualified professionals with great emphasis on corporate governance and strong business ethics.”

 

According to the company, the product has been worked on for over one year with an expert blender from France, taking feedback from consumers and connoisseurs of Scotch Whisky brands and going back to the drawing board to create an exceptional blend.

 

A veteran in the distribution of alcohol and spirits, Ashok Chawla, chairman, Whiskin Spirits Pvt. Ltd, said, “We have observed that there is demand for a product that is of premium quality, consistent in flavours, available easily and value for money. Our new product aims to fill this gap giving our discerning customer quality and an unsurpassed experience. In a space dominated by large international players, we had to ensure that we have the blend, pricing and packaging right to operate in a niche market. We only have to induce the first trial of the product as the repeats would automatically follow.”

 

Founded in 2013, Whiskin Spirits introduced its products in the Delhi market in October 2014 and has recently launched its products in the state of Haryana. The product is available in three pack sizes 750 ml, 375 ml and 180 ml and is priced at Rs 500 (750 ml), Rs 250 (375 ml) and Rs 125 (180 ml) in Delhi.