Veeba Foods Services, the supplier of sauces, dressings and other ingredients to restaurants, will now offer its products directly to retail customers at outlets such as More and Future Group's FoodHall.

"We have just entered the consumer retail market. Our products will now be available in modern retail stores across the country. We expect to grow at a tremendous pace," said Viraj Bahl, founder and managing director of Veeba Foods.

With this diversification, the company expects to reach a turnover target of Rs 400 crore by 2019. Monthly revenue has been about Rs 1 crore, he said. Veeba plans to expand its distribution network to 1,000 by the end of 2016 from 400 currently.

The company will enter the northeast, which is the only part of the country where its products are not available.

Founded in 2013, Veeba Foods emerged after the previous Bahl family enterprise Fun Foods was sold to German group Oetker. Since then, Veeba has raised $8 million ( Rs 38 crore) from DSG Consumer Partners and Saama Capital. The last fund-raising took place six months ago, according to Bahl

Veeba manufactures sauces and dressings and its customers include Domino's Pizza, KFC, Pizza Hut, Burger King, Taco Bell and Starbucks.