‘Hindware’, leading bathroom products brand in India, has brought out a novel Bathroom Planner DVD Application to help designers and architects to generate better design results using array of ‘hindware’ products for their customers. This application is the first of its kind marketing innovation by a sanitary brand in the country. 

Offering this ‘DVD App’ to interior designers and architects is an effort by brand ‘hindware’ to connect with their stakeholders and aide them to generate better results for a common target group. It is an easy to use ‘App’, where the user can download the ‘Bathroom Planning tool’, create client groups, up to five, add bathroom category for each client (Master bathroom, kids bathroom, commercial bathroom) and can begin working on ‘five’ projects of varied nature, commercial and individual homes.

It is a smart and a progressive application which provides easy access to hindware’s entire product portfolio and flexibility in product search through keywords or catalogue number. A maximum of 16 product designs can be added to the wish list per client. 

“In today’s day and age of relationship marketing, we are always aiming to portray the essence of our company, all round innovation and customer centricity. Additionally, the new age communication is going the digital way and popularity of ‘apps’ is growing each day. Focused communication with minimal spillage is the mantra for brands at present. This calls for customisation and personalisation of strategies to reach a distinct set of consumers. The genesis of launching the ‘Bathroom Planner DVD’ App lies in this core philosophy of brand communication. We are confident that the ‘Bathroom Planning’ tool will be successful and helpful to the target audience. This application integrates brand, product, planning and people together,” said Sandip Somany, Joint Managing Director, HSIL.