TVS Motor Company, which presently sells its two-wheelers in more than 80 countries in important markets throughout Asia, Africa, and Latin America, has announced plans to enter the Moroccan market and increase its presence in Africa, one of its main international markets.
The business has launched the Apache 160 and 200 sports motorcycles, the Raider 125 commuting bike, and the Ntorq 125 performance scooter in Morocco in collaboration with its distribution partner Hindi Motors. TVS will make use of MotorSports Maroc's distribution and service network, which operates in Morocco under the Hindi Motors retail label.
"TVS Motor Company is the second largest two-wheeler brand in Africa and a well-known global leader," stated Rahul Nayak, Vice-President, International Business. Mobility is a crucial tool for advancing society and the economy, and we are honored to be able to provide our services to Moroccan clients. Motorsports Maroc, our partner, contributes decades of sales, service, and customer care knowledge and experience. When combined with the excellence of TVSM's engineering, design, and construction, clients are guaranteed an excellent experience.
"We are honored to work with TVS Motor Company to bring some of the best two-wheelers in the world to Morocco," said Omar Messaoudi, Managing Director of Hindi Motors. We will provide our clients with exceptional sales and after-sales support to match the company's well-known innovation, performance, and quality. TVS's debut into the Moroccan market marks a turning point in the mobility industry.
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