Cellestial E-Mobility, the creators of India's first e-tractor for the Agri, Airport GSE, and goods carrier sectors, has announced a marketing, sales, and distribution partnership with Mexican company Grupo Marvelsa, bringing with it a 2,500 dealership network, 800 authorised service centres, and a fleet of 35 vehicle units.
Similarly, Cellestial E-Mobility plans to sell 4,000 e-tractors in the Mexican market over the next three years, paving the way for expansion into North American markets. Cellestial E-Mobility announced the eTractors in March 2020 and has received 1,800 reservations for India's first electric tractor.
"We discovered excellent strategic and international marketing synergy with Grupo Marvelsa, as well as export sales. Furthermore, we are looking at using Mexico's manufacturing capability to make our e-tractor and sell it in the local market, as well as to establish a base to service North American eTractor markets," stated Siddhartha Durairajan, Founder & CEO of Cellestial E-Mobility.
"It's a beautiful and expanding category to enter into, and the tractor business is a major market in Mexico. We are certain that this is a win-win relationship for all parties, and we welcome Cellestial eMobility - Mexico's first electric tractor onto the market," said Diego Iturrioz, MD, Grupo Marvelsa.
Cellestial E-Mobility launched its activities in May 2019 after receiving funding from a Singapore-based angel investor. Tube Investment of India Ltd, a subsidiary of the Murugappa conglomerate, has agreed to purchase a roughly 70% controlling position in Cellestial E-Mobility for an investment of $21.5 million, bolstering the company's strategic expansion and expanding its networks.
Add Comment