BENGALURU: Pursuing its aggressive product strategy, Mercedes-Benz on Tuesday launched its flagship Mercedes-AMG S63 which combines driving performance with ultimate luxury.

"The launch of a high-end exclusive sedan like Mercedes-AMG S63 is a fine instance of our successful 'top of the pyramid' product strategy," Mercedes-Benz India managing director Eberhard Kern told reporters here.

This was the company's tenth launch of the year and it had been able to create "a lot of excitement" for the brand in a market that was gradually showing signs of improvement, Kern said.

This was also the ninth AMG model the company was adding to its portfolio. It already had five AMG Performance Centres, two of them in the south, Kern said.

"We have seen a strong growth rate at the top-end segment of the luxury car industry and Mercedes-AMG continues to lead the segment strongly. We are confident of our strong growth momentum in the Indian market," he added.

The Mercedes-AMG S63 sets new standards in terms of driving dynamics, lightweight construction, efficiency and bespoke craftsmanship, he said.

"This strong product drive underscores Mercedes-Benz's customer focused approach which entails in offering the latest products to its patrons and enthusiasts from the global portfolio," Kern said.

The 'top of pyramid' model line-up plays a key role in creating customer fascination and an unparallelled modern luxury experience, he said.