Hyundai Motor Company is associating with MDGo, an Israeli start-up specialising in medical artificial intelligence (AI) systems. This will aid shape the next generation of advanced vehicle safety systems. They will co-develop connected services bringing the worlds of health and automotive closer than ever. MDGo's injury analysis system uses an elaborate AI algorithm. It calculates the attributes applied to the passengers in real-time alerting emergency services and medical facilities to a driver's likely injuries following a road traffic accident.
Utilizing the range of sensors in the vehicle and MDGo technology, Hyundai Motor will be able to send emergency services data. This data can be injury level information and safety system activation. This will help emergency services to assess the required scale of response and assign appropriate skilled medical staff before reaching at the scene of an accident.
The President and Chief Innovation Officer at Hyundai Motor Group,Youngcho Chi, said "MDGo has an exceptional AI analysis technology optimized for driver safety. By this technology, we look for a significant improvement in the emergency medical services of vehicles in the short-term. Our long-term aim is to give innovations in passenger experience of vehicle safety using new technology that enable real-time physical monitoring."
The MDGo technology in AI translates accident data and compiles numerous sets of insights about the occupants and the vehicle. Within 7 seconds of impact, emergency services are sent a detailed analysis of potential injuries, conveyed through medical terms. The AI system is continuously learning and refining its interpretation of various accident scenarios. This procedure of iterative improvement is facilitated by hospitals. They fill in the real data on patients' injuries, which the system distinguishes to its prediction to further refine its analysis.
The new partnership will also aid Hyundai to upgrade the active and passive safety capabilities of its vehicles. The data gathered will help inform Hyundai of how to reinforce crash structures and integrate new advancements to overcome issues identified by the AI analysis.