Maruti Suziki, has once again proved that it is India’s car market leader by selling 1.77 million vehicle until March 31st 2018. This clearly means that they’re a year and a half ahead of their goal of reaching their annual sales target of 2 million units. In April, Maruti witnessed the highest monthly sale ever by selling 1.65 Lac vehicles in India.
Maruti is looking forward to sell 2.5 million vehicles per annum by 2022-2023 and 5 million vehicles per annum by end of 2030. With previous overachieved goals, these look reachable.
The outlets they were eyeing at is 4000 by 2020, however they are ahead of this goal as well since they already had 3000 outlets by March 2018.
“Post 2020, almost every carmaker will have a range of new-generation cars to take Maruti Suzuki head on, plus there will be a challenge from new entrants like PSA and Kia. We expect the company to continue to grow, but holding on to the 50% market share is going to be extremely challenging,” said Gaurav Vanagal, senior analyst for forecasting at IHS Automotive.
The Maruti Suzuki, Japan is investing over 20,000 crore over the next few years which will go into sales and marketing infrastructure as well as in the development of new generation cars, for the betterment.